Site Name:China:Beijing:ChaoYang District:Ocean International Centre:Tower APosted Date:Dec 3 2021Are you looking for an opportunity to manage the digital transformation for Ecommerce and Digital Marketing across all brands and therapeutic areas? If so, this is the job for you.As Multichannel Marketing Manager you will be responsible for establishing an integrated digital support network for the development of e:commerce channel partnering across GSK. You will also develop and execute an integrated business plan while managing relationships with strategic partners and pilot initiatives.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:Lead the digital capability for the brand teams as well as key stakeholders in other functional areasDevelop a framework to enable marketing to build their digital strategies account for their variables and dynamicsCreate and pilot e:commerce initiativesContinue to feed the customer insight to the commercial teams brand strategyLead the 12:month digital operational plan to deliver the activities that build towards the longer:term strategyRepresent GSK brands to both internal and external stakeholdersProvide forums for education and sharing of best practices to marketing teams, executive leadership and cross functional resourcesEvaluate the digital strategy to optimize channel, customer, and consumer offeringsLead and align multi:stakeholder relationships to ensure ongoing alignment with digital strategiesInspire the marketing brand teams by developing digital capabilities and strategies and growing capability through on/off the job training and coachingAccountable for setting and achieving e:commerce operations metrics including key performance indicators (KPIs) and service level agreementsUnderstand portfolio sets for global and local supported brands as well asportfolio managersCoordinate translation for the market and ensure execution is completed in a timely and accurate mannerInitiate and track the copy approval process for all the materials in responsible marketEnsure timely execution of all materials through DC and Global Platforms in responsible marketsInteract with local operating companies to meet customer manager needsEnsure the portal (gsk.pro) is up to date and engage marketing and medical to keep the portal attractive for customersReview modern technologies and explore new developments in the digital landscape to deliver the communication and business objectives more effectivelyWhy you?Basic Qualifications:We are looking for professionals with these required skills to achieve our goals:Bachelors degree4+ years in a large multi:national working environment3+ years Marketing experienceExperience in multi:channel/digital marketingPreferred Qualifications:If you have the following characteristics, it would be a plus:Bachelors degree (Marketing, Brand Management, Communications, or a Technology related field in Pharmaceuticals) consult manager on Technology related field experienceDigital course workExpert in digital marketing channels in sales and marketingAbility to influence, challenge and gain credibility with senior commercial leadersDigital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metricsExcellent communication skills, strong presentation and facilitation skills to explain/sell creative conceptsProven track record of driving sales performanceAgency management experienceProficient in customer understanding and campaign developmentCapable of working across boundaries and functional areasFamiliarity with copy approval processExperience in the Pharma sectorProject management experienceWhy Consumer Healthcare?Right now, were on an incredible journey as we prepare to become the first independent, 100 focused consumer healthcare company
