Descripción del puesto CP and A; On Trade ExecutivePeru
External Job Description
Our ambition is to be the best performing; most trusted and respected CPG Company in the world. A large part of this ambition will be achieved through building amazing distributor relationships, developing a culture of ?simpler, faster, better and working cross functionally and with distributors to provide an unparalleled brand and retail proposition at the point of purchase in market
PEBAC is a business unit formed by 5 countries (Peru, Ecuador, Bolivia, Argentina, and Chile) with similar market contexts, trends and opportunities across them. Its ambition is to change the way consumers celebrate in those countries. In order to deliver our ambition,
our focus is to reinforce our consumer recruitment strategy through consolidating and expanding our portfolio to recruit from local spirits and beer; simplify our operating model in order to cope with the usual environmental volatility and, develop route to consumer partners willing to integrate and create superior holistic value whilst transforming the way we develop their commercial standards. A flexible organization with an integrated winning and productive mind:set will be main lever to achieve our ambition.
Purpose of role:
The Customer Marketing organization in PEBAC, spans Shopper Marketing, Category Development and Commercial Planning and Activation, to deliver:
World:class shopper understanding and insights
Compelling category strategies
Support for outstanding customer collaboration
Value creating Category development
Effective shopper marketing to support conversion at POP
Customer:focused planning, activation and execution
Top 3:5 Accountabilities:
Supports CP and A; Manager in planning and executing the commercial/activity calendar ensuring we have effective promotions and a winning mix of brand and category activity to drive business performance within customers/channel and that all deliverables are OTIF.
Supports CP and A; Manager on leading a transformational change focused on delivering flawless planning and execution through an effective cycle planning and briefing process.
Tracks channel in:store execution compliance of cycle activity plans and promotional plans (Brands and category plans) against well:defined Execution Scorecard metrics (distribution, visibility, share of shelf, Scale)
Performs regular trade visits to identify opportunities and provide solutions to drive incremental sales.
Ensures full compliance with CARM, Diageo Code of Conduct and DMC.
Performs other related duties as assigned.
Qualifications and Experience Required:
Bachelors Degree required in Business or related field.
English and Spanish required.
Minimum 4 years of experience in sales and /or customer marketing /trade marketing areas with specific experience of distributor based businesses.
Understanding about how the total sales organization operates and how to drive its effectiveness.
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
Ability to work around and within a variety of different market conditions and demographic factors.
Strong analytical, presentation and project management skills.
Proactive, self:motivated, tenacious with commercial drive and commercial curiosity.
Excellent knowledge of Microsoft PowerPoint and Excel.
Type of JobEmployeeReporting Location
Tipo de empleo:
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