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Location(s):
PeruCity/Cities:
LimaTravel Required:
Relocation Provided:
Job Posting End Date:
January 3, 2021Shift:
Job Description Summary:
Why being part of Coca Cola Latin America?
We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
Position Overview:
Primary Location:
Primary location will bePeru. Budget Relocation not approved for this role.
Focus, Scope, & Impact:
TheReal Time Amplificationmanagerwilldevelop the social media plans andmanagethereal-time amplificationof the OU portfolio(calendar, content and media) at a country-level
Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the OU
Be the main contact point for social media partners (FB, Twitter,Google..) at a country level
Work in close collaboration with PS toensure the social media cycle (listen-speak-react-amplify) is being followed to enrichedto deliver the right conversation at the right time to the right consumer/shopper
Establish a routine with thecrisis managementteam in order to solve potential issues in social media in a timely manner
Lift and shift best practicesfrom other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social withing the OU
TheReal Time Amplification managerwill carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
Function Related Activities/Key Responsibilities:
Work Focus:
Deep understandingof theevolved media landscape and e-commerce
Expertise inworking with different external partners(i.e.:agencies, production houses, media companies, influencers)
Ability to work inAgilecross-functional teams
Related Work Experience:
MediaPlanningStrategy, social mediaand Real Time Experience(8-10years)
Experience working on agencies and technology vehicles ispreffered
Preference forexperiencedeveloping non-conventional communication plans, with heavy focus on digital marketing andstory doing
Functional Skills:
KeyKnowledge Requirements:
Mastery Of (Required)
Social media
Digital marketing
Consumer and shopper engagement
Real time amplification
Broad Expertise In (Good To Have)
Brand strategy
Agile ways of working
Communication Focus:
Role will require frequent communication with OU Consumer and Shopper Media lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, global IMXteam;
Role will also interact frequently with external parties, particularly agencies and media companies
Skills:
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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