Purpose: Ensure flawless execution on digital sites and provide the best experiences for adidas consumers to create brand and product engagement.
Key Responsibilities: Ensure the accomplishment of the Digital Strategy and Plan and provide premium experience to customers assuring the delivery of the best adidas brand expression at each trading point Create the KA's Digital Strategy across the country, in line with the brand and WHS channel priorities Create brand spaces along WHS digital ecosystem according to global/regional strategy Create social media content grids (organic and social) according to reason to buy campaigns at each WHS social platforms Create synergies between brand and WHS to leverage brand content and momentum across all digital trading points Create measurable reports reflecting advances and KPI's accomplishments Knowledge Skills and Abilities : University degree in business administration or similar careers Minimum 5 years experience in job or job function, with broad and deep theoretical understanding of functional area Advanced english Advanced KPIs management
