Description**Cultivate empathy & Formulate strategy**Utilize category and consumer insight to identify category growth driver and develop solutions for brand to build differentiation and competitiveness in the marketBuild best consumer experience across different shopper touchpoints including online and offline**Business & Financial Acumen**Identify key investment priority and drive E2E P&L resultManage A&P with expertise in budgetingDrive brand contribution improvement with better mix and planning**Ignite experience & Reimagine performance**Manage brand through existing business or new product launch to drive category and share growth, brand equity and loyaltyManage marketing operation discipline from planning to execution and co-working with cross-functional teamCampaign management/execution: develop IMC campaign or adaptation campaigns consumer communication, including agency management, quality control, campaign performance monitoring etc.Evaluate result for campaigns and ability to come out improvement plansShape best experience to connect consumer with integrated data framework that leveraging both conventional and new media (Online, social media), PR and BTL (brand communication in the storesCollaborate with 3rd party partners and manage relationships.**Leadership & Team management**Develop team's capability on marketing and brand acumenAccelerate teams' development with on job coach and trainingProvide inputs with strong consumer insights to lead and shape the marketplace with stakeholders (cross-functional teams & GFO)**Compliance Process Management **on regulatory, legal, quality & control and financial to align with Credo based decision**Key Deliverables**:Sales, Offtake, Category Growth, Market Share, Brand Contribution, investment Effectiveness and Efficiency (Brand TIE, ROI, ROAS, etc), 1st party data activation KPI (conversation, active members engagement, etc.), Operation discipline of teammates**Key stakeholders** are regional franchise team, local cross functional team, HK marketing team and strategic partner (from agency)**Qualifications**:University educated in business or related disciplinesAt least 5+ years of brand and product management experience with proven track record. Prior experience in FMCG industry is a bonus.People/team leader experience is a bonusInnovative and results orientedGood discipline and attention to detailsStrong communication and interpersonal skillsStrong leadership and business acumenGood English proficiency in written and oralResilience, agile mindset to cope with ambiguity & pressurePrimary Location Asia Pacific-Taiwan-Taipei-TaipeiJob Function Strategic Planning
