**E-Commerce Specialist**:**(Introduction)**:Ensure that shopper content is consistent and fits to local retailer's needs. Develop, implement and evaluate promotions and category management activities for the E-Commerce channel.**About the Role**:End of section:We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.**What You Will Do**:- Improve the performance of the TENA online shop taking into account the defined KPIs and constantly challenge the local agency to obtain better results.- Support in the management of the area's budget.- Influence and ensure collaboration and communication with all stakeholders.- Big Data (including market and customer insights and predictive analytics)- Building data analytics to improve performance (product x sales analytics and others)- Work together with the Supply team to meet channel demand and build learnings.- Analyse and search for new media channels that optimise investment.(CRO) Conversion rate optimisation / (UX) improvement of website experiences.- Display strategy (Banners, ad networks, social media).- Lead the strategy and implementation of Marketing Automation and Paid -Search Marketing (Google AdWords, Programmatic Media);- Lead market intelligence and monitoring of website traffic statistics.- Lead partnerships, including affiliate and co-marketing.- Monitor SEO and SEM strategy.- P&L monitoring to optimise costs and achieve greater profitability.- Monitor KPIS performance, such as: CAC, CPA, CTR, CTO, CLTV, ROAS, etc.- Work together with the Mkt team to align brand strategies in social media to sell more.**Who You Are**:- Bachelor's degree in Marketing, advertising, administration, and/or related careers.- Digital studies desirable- 3-4 years experience in digital- Knowledge of google analytics - intermediate level- Knowledge of SEO tools- English level: upper intermediate- knowledge in VTEX**What We Can Offer You**:At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards**(More About (location))**:- Lima - Peru**Together, we are improving lives, every day.**:Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.**Application End Date**:21 Nov 2023
