CHC Digital Lead**Location**:Bucharest, RomaniaJob type:Full time, permanent50 remote workingAbout the OpportunityJoin Sanofi Consumer Healthcare Romania as CHC Digital Lead.The main mission is to define and own the overall Country Digital Transformation plan in the market, with a very clear view of where each Category / brand stands on the journey. The role will be instrumental in driving change and implementing Sanofis CHC digital strategy in the focus areas of Category Marketing, Media, Sales and ITS.The Digital Lead will act as the digital counterpart for the Brand Leads to drive the vision and plan.At Sanofi Consumer Healthcare (CHC), we have one shared purpose:we work passionately, every day, to 'serve healthier, fuller lives'. Our marketing philosophy is driven by this purpose and everything we do is centered around people:our consumers, our customers, healthcare professionals, and our employees:across the world.About growing with usIn this role you will....Be an advocate for the organization's Digital Business Transformation vision, diverse initiatives, and value proposition, helping to remove barriers and align our teams in the understanding of Digital TransformationConceive and own overall Digital Transformation plan, establish and manage business processes, programs and projects, resource allocation, KPIs, and governance activities to measure the progress, track the benefits capitalized, implement executive decisions rapidly, and ensure quality in line with key stakeholders (Marketing, Media, CMI, Sales, ITS)Act as the digital counterpart and work together with Global and Local Marketing and Media teams to effectively execute digital media programs that align with regional Digital Transformation and regional media priorities; establish effective project governance and ways of workingWork with Country Categories to support development of Brand Plans that effectively leverage the full range of consumer insights, digital platforms, and solutions to drive maximum sales and brand impactEnsure Brands Digital Activation is impactful, leveraging Owned, Earned and Paid digital channels (SEM, Video, Social, Programmatic); orchestrate flawless execution, supporting brands in their engagement with third:party vendors where neededDesign and implement robust consumer data capture, analysis, and modeling framework in line with global guidelines and fully leveraging global tools, to identify opportunities to optimize site performance, improve customer experience, acquire valuable customer insights, and drive consumers from awareness to purchaseSupport Country Ecommerce initiatives via dedicated digital marketing programs and KPIsDevelop trusted relationships and maintain an effective network across Sanofi CHC to ensure cross functional alignment and drive the Global Digital Business Transformation approachManage relationships with third party partners such as creative, media and data agencies, as well as consulting firms focusing on aligning their efforts with the digital transformation agenda; manage their performance against agreed SLAs and KPIsWork together with ITS Digital Service team to regularly monitor and review service delivery and site performance; establish effective project governance and ways of workingBecome a Digital Transformation thought leader; communicate effectively across teams, cultural and functional barriers to elevate understanding of digital as a powerful business tool across CHC and make it as easy as possible to deploy agreed upon solutionsLive by, communicate and reinforce winning principles and behaviors for
