Description Who we areOur Mission is to inspire authentic and meaningful connections.Selina was born out of a desire to celebrate the nomadic lifestyle:to experience our planets most beautiful places, to build community, to engage with locals and fellow travellers, to work and enjoy new adventures.What the roleis The Sales and Marketing Manager is responsible for ensuring an optimal promotion, distribution and revenue generation of all products available at the specific Selina location.This position reports to the Regional Commercial Director with a dotted line to the Country Operations Directors at location level and will be implementing Global and Country Level Marketing and Sales strategies and following corporate procedures. Knows very well the market and will be developing partnerships and brand promotions.What you will be doingSalesCreate, manage and execute the locations sales actions plan and forecastAchieve revenue goals for all products (accommodation, F and B;, Explore, Cowork, Wellness)Manage, retain and grow established customers (individual) and groups (group business)Responsible for all sales processes at location level and synergies with other countries or global locations.Dealing with customerenquiriesand aiming to meet their expectations.Oversee the customer experience for fam trips, and educational visits for customersCross:selling of products (i.e. Explore products to other businesses locally)Upselling and cross:selling in location level to optimize revenue per customerOpen new sales channels and manage existing onesGroup sales conversion, turnover and operational supportCreate local level packages based on special events and local experiences offered (lead the collaboration with country and global level sales teams)Responsible for ensuring all the location team is appropriately using Rezdy and Winks PMS (must check systems minimum 5 times a day)Close local level deals for groups and packages (corporate offsites, student groups, etc.) with thehelp of country and global teams when neededSourcing new tour products and destinations to meet consumer demands.Prospect new clients e.g. Tour Operators, Corporate, DMCs, Travel Agencies, M and E; Agencies and Creative Marketing AgenciesEnsure all staff are properly trained on Selina products, and how to sell and cross:sell them.Responsible for establishing and monitoring incentive campaigns the front:line teamProvide sales performance reports the country and regional leadership on tracking progress against targets, successes and challengesMarketingCreate, manage and execute the locations marketing plan in accordance with brand guidelines and in partnership with Country and Global MarketingPromote the Selina brand, experience and services to drive sales and revenue in all products (beds, co:work, tours, wellness, education, retail).Manage sales and marketing budgetManage the sale and marketing process for all activities in your locationWork with Selina teams to establish local partnerships to drive location revenue including events and sponsorshipProvide sales guidance and assistance across location so everyone is supporting the revenue generation efforts (reception, F and B; employees etc.)Coordinate with product teams to ensure the right mix for location e.g. do we have the right amount of Retail space and productsUse CRM to log activity, opportunities and closed/won deals MarketingManage local public relations and influencersCoordinate the locations social media management and promotional materialsVisit new local destinations in order to gain information on issues and amenities of interest to consumers.Support in the creation of marketing initiatives for all products in the location with the support of the Country Sales and Marketing; coordinator and external vendors.Analyze data and provide reports with conclusionsCreate and maintain a unique experience across all offerings.Responsible for ensuring Explore promotional sales content is spread adequately around the location areas (R
