Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world's largest digital-asset exchange.Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you're looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.**Responsibilities**:- Be responsible for all aspects of daily management for the marketing and PR functions.- Lead the go-to-market strategy for product launches.- Work with various teams to implement PR strategies such as press releases, social media strategy, internal communications and brand image building.- Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance.- Create engaging content, creative copywriting, product highlights, in-depth articles, and demonstrate successful promotional experience.- Distill complex topics and products into easy to communicate language.- Lead brand campaigns and build relationships with influencers, journalists and media outlets.- Manage new media partnerships end-to-end to help build the brand and drive measurable growth.- Develop, test, and report on relevant KPIs for all marketing and branding activities.**Requirements**:- Bachelor's Degree in Marketing or Communications, or any other related field.- Interest and general knowledge of the cryptocurrency/blockchain industry/web3 is highly preferred.- Minimum 5 years of relevant marketing or corporate communications experience.- Proven marketing management experience with strong ownership and emotional intelligence.- Strong interest in being able to drive foundational PR strategies, but also to bring new ideas and tactics to the table.- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.- Experience launching marketing initiatives (e.g. product launch, media outreach, brand campaigns and content marketing) and solid understanding of Life Cycle Management and Performance Marketing.- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.- Execution oriented mindset - with the humility, drive, and scrappiness to get it done.**Working at Binance**- Be a part of the world's leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.- Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless.- Tackle fast-paced, challenging and unique projects.- Work in a truly global organization, with international teams and a flat organizational structure.- Competitive salary and benefits.- Balance life and work with flexible working hours and casual work attire.Learn more about how Binancians embody the organization's core values, creating a unified culture that enables collaboration, excellence, and growth.Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.- ._
