Account Director, Cxm : (N039)

Full time MCKINNON TARGETED RECRUITERS CanadaPosted On 09/28/2021Job InformationLocation TorontoINTERACTIVE AGENCYCity TorontoState/Province OntarioM4W 3R1**Job Description**:The Account Director, Customer Experience Management is responsible for guiding clients in the planning of strategies and programs to create stronger relationships with customers. The Account Director must be an authority on cross:disciplinary teams, the Account Director must steer the implementation of programs across multiple touchpoints, ensuring that program goals and objectives are realized.JobResponsibilities and Duties:Orchestrate the design and development of segment:based customer lifecycle management programs, from initial conception to in:market execution;:Develop marketing investment scenarios and budgets to optimize program ROI;:Create content strategies and plans to support customer communication programs;:Collaborate with internal analytics specialists to generate insight into customer behavior and measure program performance;:Develop program concepts, proposals and internal briefs to drive program design and development;:Contribute to brand value proposition development and positioning strategies;:Facilitate client workshops and ideation sessions centered around the customer experience;:Participate as a member of the internal marketing team, contributing thought leadership content.Qualifications and Skills:Extensive experience in B2B data:driven marketing, including database marketing, CRM, digital media, lead management and campaign management automation;:A strong ability to lead multi:disciplinary teams;:Enthusiasm and aptitude for championing change;:Excellent leadership, planning, project management and problem resolution skills;:Proven ability to work with others constructively and collaboratively;:Proficiency in marketing technology, customer analytics and performance measurement;:Experience in multi:channel content creation to support relationship marketing.