Auto req ID:248866BRJob DescriptionRoles:Support Lay's STAX Communication and Innovation growth initiatives in mainland China according to overall brand strategic plan and AOP planAccountabilities:Communication:Support brand communication campaigns1. Own and manage timeline for communication campaigns ensuring timely delivery of key milestones2. Effectively communicate and manage external agencies to drive achievement of brand and marketing objectives3. Support line manager in planning, aligning, executing, and reviewing brand communication campaigns to deliver long:term brand equity and short:term brand excitement and volume:Innovation:Support innovation process1. Own and manage timeline for innovation projects throughout entire innovation lifecycle following PepsiCo Stage Gate process requirements for on:time successful project delivery2. Effectively communicate with and influence cross:functional partners to ensure high:quality delivery of assigned innovation projects:In:Store Execution and Packaging:Effectively manage across functions1. Effectively drive alignment with sales team for trade and channel activation plan field implementation with both BU and MU2. Own and manage packaging execution from FA to final production working with cross:functional teams:Budget Planning:Support A and M spending within policy1. Support line manager with budget planning process with responsibility for budget spending control and monitoring2. Ensure spending fits within policy set by finance andcontrol teams and monitor overall payment process:Business Analysis:Skilled at collecting data and using common data sources1. Support line manager by serving as key person to collect, analyze and align on business performance data and metrics:Champion and embed GCS understanding, control, ownership and execution within GCR to achieve an effective audit ratingWork Relationships:Partner with insights, media, design, and digital team:Collaborate with and manage creative, media, design, and promotion agencies:Co:work with Trade Marketing, Sales Department, and E:commerce:Collaborate and influence R and D, Ops, Finance and cross:functional teams on new innovationsQualifications/RequirementsRequirements:**Experience**:1. Literacy in both spoken and written Chinese is a must, working knowledge of English2. Basic knowledge of Marketing innovation/ Campaign Development / Consumer Insights / Market Research3. 3+ years of proven experience in marketing, preferably with FMCG4. Working experience on marketing innovation is an important plus:Skills/Competencies:1. Great collaboration and communication skills with internal and external partners2. Highly committed and accountable with high sense of responsibility to follow things through regardless of challenges3. Detail oriented4. Passionate on brand marketing and innovation5. Strong data analysis skill, logical thinking with a clear mind6. Creative, open minded and digital savvyRelocation Eligible:Not ApplicableJob Type:Regular
