Essity B 253.2 (+1.7 SEK) on 19-Apr-2024 17:29
Implement Customer Marketing approach, and identify and manage categorymanagement and trade marketing activities for defined area of responsibility.
About the Role End of section:
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.
What You Will Do 1. Develop and lead Category Management activities to win in the prioritized channels with the prioritized customers through creation of internal alignment and building partnership with retailers
2. Drive and implement category management way of working including category planning process, input into pricing strategy, recommending category promotion strategy, merchandising and assortment and customer marketing planning.
3. Develop and lead implementation of customer specific shopper activationplans in Trade Marketing related to relevant 7P for all channel both on and off line, including promotion management, shopper input for packaging development, product launch and re-launch, communication to customers and shoppers, and input into account planning.
4. Translate consumer strategy into effective shopper plans and activities(e.g. execution of consumer promotions in store).
5. Secure development of tailored customer marketing plans for all accounts, negotiate and implement these and/or advise customers on their strategy to grow their category sales.
6. Ensure a robust ROI model is being implemented, incl. setting KPIs for relevant dimensions (e.g. categories, channels, customers and/or promotions), evaluated and followed up with corrective actions.
7. Provide insight from local markets regarding retailer and shopper dimension to help overall insight generation and provide input to consumer and/or brand strategy.
8. Plan and manage related budgets Facilitate cross functional relationship and contribute to best practice sharing, networks and projects.
9. Lead, direct and develop a team (including personal feedback & development)
Who You Are Bachelor´s degree in business administration, marketing, industrial engineer or related careers. Master´s degree desirable
Minimum experience in similar position at least 3 years.
Experience in leading teams and distribution channels (traditional, modern and pharma)
What We Can Offer You At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards
[More About (location)] Together, we are improving lives, every day. Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
