Auto req ID:262580BRJob DescriptionThis is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto pepsicojobs/main/china to find more career possibilities in PepsiCo China.Roles:Quaker hot offline champion:1. On behalf of Quaker hot team, covering base hot, value added hot, CPD(cereal product drink) and fiber drink2. Monitor, coordinate and review month to month to make sure offline business plan on time in full delivery the growth3. Engage offline trade marketing and sales team to fully commit on Quaker 4. Responsible for offline in store claim, tailor:made packs, POSM(point of sales material) design etc.:Support in exploring elders/ silvers communication tailr:made for offline extended Target Audience:1. Develop communication assets 2. Explore communication model to precisely find elders and build product awareness and interestAccountabilities:COSO Quaker hot champion:1. Key marketing contact window for the sales and trade marketing teams:responsible for developing the relevant marketing materials, product information, instore marketing communication, display and consumer experience tools to drive market penetration and product growth2. Engage COSO sales team and organize COSO performance monthly review to makes sure big team's commitment for execution3. Lead playbook for hot platform to clearly and engagingly communicate strategy to sales team:Support COSO elders marketing consumer communication:1. Understand elder'sconsumer insights, media trend, and competitive dynamics to guide agencies for consumer communication assets development 2. Adapt elders communication in in store, PMG, KOL(Key Opinion Leader), OOH(out of home) and elder specific digital paltforms 3. Explore the elder communication media model because in China, this is very pioneering given no brand had proven success in the market. Need muxh optimization and pilots to validate4. Be responsible for media investment ROI5. Information gathering and analysis. Identifies solutions and make recommendations to improve effectiveness based on brand performance and competitive intelligence monitoring. Provides for an effective Sales and operation plan and Budgeting Process.:Champion and embed GCS understanding, control, ownership and execution within GCR to achieve an effective audit ratingWork Relationships:Category(LG3+)/Commercial heads:Platform teams:Commercial units (trade marketing, sales., ecomm, supply chain):Insights team:Finance team:AgenciesQualifications/RequirementsRequirements:Bachelor and above, Minimum 3:4 years brand management experience:Marketing and commercial acumen:Had experience in delivering effective plans, products and marketing communications programs as part of a team.:Effective influencing and negotiating skills coupled with good problem:solving and analytical capabilities:Experience with FMCG multi:national companies and/or ad agencies:Self:motivated, disciplined, passionate with the brandRelocation Eligible:Not ApplicableJob Type:Regular
